New Balance - All Terrain Look Dev

This project was a blast to work on with the uber talented team at agency Already Been Chewed. My role was to design the environment & pedestal that the product would interact with. Below is a look into my iteration process from beginning to end.

Studio: Already Been Chewed

Creative Director: Barton Damer

Head of Production: Aaron Smock

3D Design/Look Development: Ryan Talbot

3D Modeling: Joe Myers

3D Animation: Bryan Talkish, Mark Fancher

2D Animation: Lance Eckert

Music Track: DJ Sean P

Sound Design: J.M. Cifone

Style frame development

Final Environment